Structure 1. Title : it must capture the reader's attention. 2. Introduction : introduce the subject in a general way 2. Paragraph 2 : is about the 1st idea about the subject 3. Paragraph 3 : is about the 2nd idea about the subject 4. Paragraph 4 : is about you own idea 5. Conclusion : sums up the previous ideas exposed and in a way it is linked to the title (it answers the question of the title or makes a reference to it) Other tips: Using a question as a title is a good way to catch the reader's attention. Use advanced expressions, phrasal verbs, idioms and collocations. You will be rewarded if you use linkers such as: whereas, however, yet, despite... Use slightly formal or neutral language. Give information, compare, contrast and finally give your opinion. Concerning content and keeping it short: read the task and do exactly what it says. Spend some time planning, that will make your work more effective. Find here a detailed guide to plan and write you essay: How to